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The phase2 campaign

No, Sustainable Aotearoa New Zealand hasn't changed its name. The term phase2 is the brand name of a public awareness campaign we are developing. To achieve the goals outlined in our roadmap to a sustainable New Zealand, we need an educated, involved public, and the phase2 campaign is aimed squarely at disseminating high quality sustainable development information in a manner the public is able to 'connect' with.

Why 'phase2'?

It's accurate.
It's where we are: the "second phase" of human development. The first phase was characterized by two goals: survival and growth. But for any species whose habitat is a) of a finite size, b) is comprised of finite resources, and c) has a finite ability to rejuvinate itself, unqualified growth eventually becomes a barrier to survival, and so it has for us. It is our own evolutionary success that has brought us to this crossroads where we find ourselves experiencing real and escalating shortages of the land, air, water, and fuel that we need to survive, let alone to prosper. There is no blame or shame here — we were always going to reach this point, our "second phase" of development, and we were always going to have to modify our collective course.
>> phase2: it's arrived, so now what do we do?

It's inclusive.
A fundamental problem with our lifestyle is that we regularly assume that problems are always someone else's responsibility. What do you personally need to do about climate change, for example? Nothing, right? But you do, because you're part of a society that is collectively damaging its environment and if you decide our society needs to change course you can be a part of that change. And one society changing in one part of the world can be a part of bigger societies changing in other parts of the world. phase2 isn't someone else's pollution: it's your development, your betterment, your society, your survival.
>> phase2: we're all in it together

It's funky.
We need people power and 'sustainable' anything just doesn't have that ring to it. Think 'Be a tidy Kiwi'. Think 'Absolutely Positively Wellington'. Think:
>> Clued-up for phase2?

So are you clued-up for phase2 and does it really matter if you're not?

Whatever your answer is, the risks and rewards are as big as they come. As Al Gore says rather dramatically (though not inaccurately) in An Inconvenient Truth: "Our ability to live is what is at stake."